CLASS 10

10 Novembro 2023, 19:30 • Renato Pereira

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Understanding of the brand; brand equity; Brand Awareness; Brand Image; Brand Knowledge; Challenges during Communication Strategy towards customers

CLASS 9

10 Novembro 2023, 18:00 • Renato Pereira

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Branding and Comunication Policy

CLASS 8

9 Novembro 2023, 19:30 • Renato Pereira

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Product and Service Quality; Dimensions of Quality and Satisfaction; Value-based Pricing; Cost-based Pricing

CLASS 7

9 Novembro 2023, 18:00 • Renato Pereira

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International Product and Pricing Policy

CLASS 6

8 Novembro 2023, 19:30 • Renato Pereira

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Customer Profile; Segmentation; Target Marketing; POD and POP; Positioning; Customer Lifetime Value.