CLASS 5

8 Novembro 2023, 18:00 • Renato Pereira

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Customer Analysis; Segmentation, Target Marketing and Positioning

CLASS 4

7 Novembro 2023, 19:30 • Renato Pereira

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Aggregate Market Factors (part 2); Porter's Five Force Framework; Market characteristics of the competition.

CLASS 3

7 Novembro 2023, 18:00 • Renato Pereira

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Industry Analysis (Second Part); Competitor Analysis

CLASS 2

6 Novembro 2023, 19:30 • Renato Pereira

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Globalization 4.0; Company Growth Approaches and Strategies; Disequilibrium and profit potential; Marketing functions; Agregate Market Factors (part 1)

CLASS 1

6 Novembro 2023, 18:00 • Renato Pereira

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Introduction to International Global Marketing Management; Industry Analysis (First Part)