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15 Dezembro 2022, 19:30 • Rita Sousa

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• International branding and communication strategy

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15 Dezembro 2022, 18:00 • Rita Sousa

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• Value-based pricing
• Pricing Skeleton Procedure
• Poket Price Waterfall

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14 Dezembro 2022, 19:30 • Rita Sousa

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- Cost-based pricing Appoach

- Value-based pricing approach

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14 Dezembro 2022, 18:00 • Rita Sousa

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• Product policy
• Customer Gap Model of Quality
• Value Maps
• Marketing Triangle

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13 Dezembro 2022, 19:30 • Rita Sousa

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• International Market Segmentation
• Target Market Selection
• Sales Forecasting