Sumários

.

15 Dezembro 2022, 19:30 Rita Sousa


  • International branding and communication strategy

.

15 Dezembro 2022, 18:00 Rita Sousa


  • Value-based pricing
  • Pricing Skeleton Procedure
  • Poket Price Waterfall

.

14 Dezembro 2022, 19:30 Rita Sousa


- Cost-based pricing Appoach

- Value-based pricing approach

.

14 Dezembro 2022, 18:00 Rita Sousa


  • Product policy
  • Customer Gap Model of Quality
  • Value Maps
  • Marketing Triangle

.

13 Dezembro 2022, 19:30 Rita Sousa


  • International Market Segmentation
  • Target Market Selection
  • Sales Forecasting