Sumários

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13 Dezembro 2022, 18:00 Rita Sousa


  • Defining the competition
  • Marketing Characteristics of the Competitors (Concentration ratio, Herfindahl Index, Relative Market Share)
  • BCG
  • Product-Feature Matrix

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12 Dezembro 2022, 19:30 Rita Sousa


  • Porter's Five Force Analysis
  • Microenvironment Analysis

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12 Dezembro 2022, 18:00 Rita Sousa


  • Aggregate Market Factor Analysis
  • Category size, Maximum Number of Potential Customers
  • Current Market Demand
  • Market Development Index
  • Industry Life Cycle

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9 Dezembro 2022, 19:30 Rita Sousa


  • Growth Approach and Growth Strategies
  • Disequilibrium theory and its affect on international perspective of the company

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9 Dezembro 2022, 18:00 Rita Sousa


  • Globalization and its effect on business and marketing practices
  • Marketing functions
  • Operational effectiveness vs. strategic positioning