Sumários
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13 Dezembro 2022, 18:00 • Rita Sousa
- Defining the competition
- Marketing Characteristics of the Competitors (Concentration ratio, Herfindahl Index, Relative Market Share)
- BCG
- Product-Feature Matrix
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12 Dezembro 2022, 18:00 • Rita Sousa
- Aggregate Market Factor Analysis
- Category size, Maximum Number of Potential Customers
- Current Market Demand
- Market Development Index
- Industry Life Cycle
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9 Dezembro 2022, 19:30 • Rita Sousa
- Growth Approach and Growth Strategies
- Disequilibrium theory and its affect on international perspective of the company
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9 Dezembro 2022, 18:00 • Rita Sousa
- Globalization and its effect on business and marketing practices
- Marketing functions
- Operational effectiveness vs. strategic positioning