Sumários

S3.2 - External Environment Analysis

5 Março 2024, 19:30 • Ma Shaozhuang

1. Global ambition and global position

2. PESTLE general environment analysis
3. Five forces analysis
4. i-SWOT

S3.1 - RBV revisit and group project presentations

5 Março 2024, 18:00 • Ma Shaozhuang

 RBV revisit and group project presentations

S2.2 VRIO framework, Dynamic Capabilities and National Competitive Model

27 Fevereiro 2024, 19:30 • Ma Shaozhuang

1. VRIO framework 

2. Dynamic Capabilities 
3. National Competitive Model
4. Group project presentation

S2.1 Competitive Advantage and Resource-based View

27 Fevereiro 2024, 18:00 • Ma Shaozhuang

1. Competitive advantage

2. Resource-based view
3. Mini-case discussion

S1.2 - Strategy and Strategic Formulation Process

20 Fevereiro 2024, 19:30 • Ma Shaozhuang

1. What is Strategy and why it matters

2. Strategic formulation process: mission, vision and values
3. Mini case: Alibaba