Lecture 4

19 Setembro 2024, 11:00 • Maria de Fátima Salgueiro

---

Parametric hypothesis testing: one-sample t-test in IBM SPSS Statistics 29.

Lecture 4

19 Setembro 2024, 09:30 • Maria de Fátima Salgueiro

---

Parametric hypothesis testing: one-sample t-test in IBM SPSS Statistics 29.

Lecture 3

17 Setembro 2024, 13:00 • Maria de Fátima Salgueiro

---

The teacher presents the dataset and the research questions for the COURSEWORK. 

Lecture 3

17 Setembro 2024, 09:30 • Maria de Fátima Salgueiro

---

The teacher presents the dataset and the research questions for the COURSEWORK.   

Lecture 2

12 Setembro 2024, 11:00 • Maria de Fátima Salgueiro

---

Objectives of market research: Design of the research; Quantitative data collection processes; Random and non-random sampling methods; Sample size; Questionnaire design: Types of measurement scales.