Lecture 2

12 Setembro 2024, 09:30 • Maria de Fátima Salgueiro

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Objectives of market research: Design of the research; Quantitative data collection processes; Random and non-random sampling methods; Sample size; Questionnaire design: Types of measurement scales.

Lecture 1

10 Setembro 2024, 13:00 • Maria de Fátima Salgueiro

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Presentation of the course: aims, program, evaluation, teaching methodology and references. Istalling IBM SPSS Statistics 29.

Lecture 1

10 Setembro 2024, 09:30 • Maria de Fátima Salgueiro

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Presentation of the course: aims, program, evaluation, teaching methodology and references. Istalling IBM SPSS Statistics 29.