Bibliografia

Principal

• Sarstedt, M. and Mooi, E., A Concise Guide to Market Research: the Process, Data and Methods using IBM SPSS Statistics, 2019, Springer (3rd ed.), Field, A., Discovering Statistics using IBM SPSS Statistics, 2024, 6th ed. Sage Publications.,:

Secundária

• Charry,K.; Coussement, K.; Demoulin, N. and Heuvinck, N., Marketing Research with IBM SPSS Statistics - a Practical Guide., 2016, Taylor and Francis, Hair, J., et al, Multivariate Data Analysis, 2018, 8th edition, CENGAGE., McDaniel, C. and Gates, R., Marketing Research, 2019, 11th ed., John Wiley & Sons.,: