Bibliografia

Principal

  • Loureiro, S.M.C. et al. (2021). Artificial Intelligence in Business: State of the Art and Future Research Agenda. Journal of Business Research, 129, 911-926. Loureiro, S.M.C., Romero, J., & Bilro, R.G. (2020). Stakeholder engagement in co-creation processes for innovation: a systematic literature review and case study. Journal of Business Research, 119, 388-409. Loureiro, S.M.C. (2015). Loving and Hating Brands: Multiple Relationships between Consumers and Brands. In H.-R. Kaufmann (ed.). Handbook of Research on Managing and Influencing Consumer Behavior (chapter 18). IGI Global Warren, C., Batra, R., Loureiro, S.M.C., & Bagozzi, R.P. (2019). Brand coolness. Journal of Marketing, 83(5), 36-56 Lemon, C. N. & Verhoef, P.C. (2016). Understanding Customer Experience Throughout the Customer Journey. Journal of Marketing, 80(6), 69-96 Malhotra, N. k. & Agarwal, J. (2021). Customer Relationship Marketing: Theoretical and Managerial Perspectives. World Scientific Publishing:

Secundária

  • Loureiro, S.M.C., Japutra, A., Molinillo, S., & Bilro, R. G. (2021). Stand by me: analyzing the tourist?intelligent voice assistant relationship quality. International Journal of Contemporary Hospitality Management, 33(11), 3840-3859 Loureiro, S.M.C., Guerreiro, J., & Ali, F. (2020). 20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach. Tourism Management, 77. 104028 Palmatier, R. W. (2008). Relationship Marketing. Massachusetts: Marketing Science Institute Loureiro, S.M.C. (2017). Consumption and well-being: collecting experiences rather than material possessions. In H-R. Kaufmann and M. F. A. K. Panni (eds.). Socio-economic Perspectives on Consumer Engagement and Buying Behavior, chapter 12 (pp. 247-277) IGI Global Loureiro, S.M.C., & Sarmento, E. M. (2017). Relationship Marketing on Social Software Platforms. In Saurabh Kumar Dixit (ed.). Handbook of Consumer Behaviour in Hospitality and Tourism, Chapter 30 (section 4 consumer Loyalty Outlook) (pp. 1-16). Routledge - Taylor and Francis Group Publishing Ashfaq, M., Yun, J., Yu, Sh., & Loureiro, S.M.C. (2020). I, Chatbot: Modeling the Determinants of Users? Satisfaction and Continuance Intention of Text-based Conversational Agents. Telematics and informatics, 54, 101473. Loureiro, S. M. C. (2020). Managerial Challenges and Social Impacts of Virtual and Augmented Reality (pp. 1-280). IGI Global Loureiro, S.M.C. (2017). Consumption and well-being: collecting experiences rather than material possessions. In H-R. Kaufmann and M. F. A. K. Panni (eds.). Socio-economic Perspectives on Consumer Engagement and Buying Behavior, chapter 12 (pp. 247-277). IGI Global Loureiro, S.M.C., & Sarmento, E. M. (2017). Relationship Marketing on Social Software Platforms. In Saurabh Kumar Dixit (ed.). Handbook of Consumer Behaviour in Hospitality and Tourism, Chapter 30 (section 4 consumer Loyalty Outlook) (pp. 1-16). Abingdon, Oxford: Routledge - Taylor and Francis Group Publishing Gupta, Sh., Pansari, A., & Kumar, V. (2018). Global Customer Engagement. Journal of International Marketing, 26(1), 4-29. Loureiro, S.M.C., Guerreiro. J., & Japutra, A. (2021). How escapism leads to behavioral intention in a virtual reality store with background music?. Journal of Business Research, 134, 288-300. :