Class 20

28 Abril 2023, 11:00 • Rita Sousa

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Final group work presentations (cont'd).

Class 19

28 Abril 2023, 09:30 • Rita Sousa

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Final group work presentations.

Class 18

21 Abril 2023, 11:00 • Rita Sousa

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In-class groupwork for final presentation.

Class 17

21 Abril 2023, 09:30 • Rita Sousa

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Web 2.0 and social network platforms (cont'd).

Improving SMP collaboration.

Key-concepts on Web 2.0 and SMPs.

Consumer Behavior Online, E-Market Research and Internet Advertising.

General Consumer Behaviour Model.

Online Consumer Behavior Model.

The Consumer Decision Process and supporting communication.

SEO - Search engine optimization.

SEA - Search engine advertising.

Class 16

24 Março 2023, 11:00 • Rita Sousa

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Practical class: how to perform a text mining analysis (Cont'd).