Class 5

17 Fevereiro 2023, 09:30 • Rita Sousa

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Electronic catalogs, shopping carts, and search engines.

M-commerce.

Organizational impact of e-marketplaces.

Marketplaces.

Developing your e-commerce strategy.

Class 4

10 Fevereiro 2023, 11:00 • Rita Sousa

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E-tourism service suppliers: Airlines, cruise lines, lodging, and Rent-a-car.

E-marketplaces and their components.

E-marketplaces intermediaries and their roles.

Class 3

10 Fevereiro 2023, 09:30 • Rita Sousa

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Technology-driven evolution.

Integration between digital and physical (phygital).

User-generated content (UGC).

E-Commerce.

Tourism E-commerce benefits.

Class 2

3 Fevereiro 2023, 11:00 • Rita Sousa

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Group project challenge and Introduction to the case study.

Overview of Electronic Commerce in Hospitality and Tourism (E-Tourism).

Class 1

3 Fevereiro 2023, 09:30 • Rita Sousa

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Introduction to the Curricular Unit.

The evaluation process, Program.