. Fred L. Miller, GIS Tutorial for Marketing, Environmental Systems Research Institute Inc.,U.S., ISBN-10: 1589480791, EAN: 9781589480797, 432 pp, Publication date: 15 May 2007,
. Paul A. Longley, Mike Goodchild, David J. Maguire, David W. Rhind, Geographic Information Systems and Science, 3rd Edition, ISBN 978-0-470-72144-5, August 2010, (C)2011, Paperback, 560 pages, Wiley
Geographical Information Systems (GIS)
Competing on Analytics. Davenport & Harris. Harvard Business School Press. 2007
Mastering Data Mining: The Art and Science of Customer Relationship Management - Michael J. A. Berry & Gordon S. Linoff. Wiley
Books
4. Min, H. K., Min, H. S. & Emam, A. 2002. A data mining approach to developing the profiles of hotel customers. International Journal of Contemporary Hospitality Management, 14(6), 274-285.
3. Koh, H, Gervais, G. (2006). Using Data Mining for Travel and Tourism Research. International Conference on Business and Information. Singapore.
2. Pongsak H. Sunil S., (2008). Application of data mining techniques in the on-line travel industry: A case study from Thailand, Marketing Intelligence & Planning, 26 (1), 60 ? 76
1. Ngai, E.W.T.,Xiu, Li, Chau, D.C.K. (2009). Application of data mining techniques in customer relationship management: A literature review and classification. Expert Systems with Applications 36, 2592?2602
Papers
Customer Relationship Management (CRM)
Turban, Efraim, Jae K. Lee, David King, Ting Peng Liang, Deborah Turban (2010) Electronic Commerce: A Managerial Perspective. Prentice Hall, New Jersey, USA.
Electronic Commerce (EC)
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