NTMV EN#2 MMA1

4 Maio 2023, 11:00 • Rita Sousa

---

Fundamental changes in the consumer behaviour

The new consumer and the role of experiences

NTMV EN#1 MMA1

4 Maio 2023, 09:30 • Rita Sousa

---

The definition of a trend

The hype cycle

Trend assessment framework

.

3 Maio 2023, 16:00 • Rita Sousa

---

Introduction to Brand Purpose, the Golden Circle, Purpose-driven marketing or campaigning Marketing 3.0. Examples of campaigns and case study analysis.

.

3 Maio 2023, 14:30 • Rita Sousa

---

Introduction to Brand Purpose, the Golden Circle, Purpose-driven marketing or campaigning Marketing 3.0. Examples of campaigns an d case study analysis.

.

3 Maio 2023, 11:00 • Rita Sousa

---

Introduction to Brand Purpose, the Golden Circle, Purpose-driven marketing or campaigning Marketing 3.0. Examples of campaigns an d case study analysis.