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3 Maio 2023, 09:30 • Rita Sousa

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Introduction to Brand Purpose, the Golden Circle, Purpose-driven marketing or campaigning Marketing 3.0. Examples of campaigns an d case study analysis.

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2 Maio 2023, 16:00 • Rita Sousa

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Introduction to the context surrounding People, Planet, and Profit and the key-concepts relevant to achieving a more sustainable world, such as sustainable development; sustainability; ESG principles, reporting frameworks; responsible business; shared-value; value chains; and Purpose-led brands.

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2 Maio 2023, 14:30 • Rita Sousa

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Introduction to the context surrounding People, Planet, and Profit and the key-concepts relevant to achieving a more sustainable world, such as sustainable development; sustainability; ESG principles, reporting frameworks; responsible business; shared-value; value chains; and Purpose-led brands.

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2 Maio 2023, 11:00 • Rita Sousa

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Introduction to the context surrounding People, Planet, and Profit and the key-concepts relevant to achieving a more sustainable world, such as sustainable development; sustainability; ESG principles, reporting frameworks; responsible business; shared-value; value chains; and Purpose-led brands.

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2 Maio 2023, 09:30 • Rita Sousa

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Introduction to the context surrounding People, Planet, and Profit and the key-concepts relevant to achieving a more sustainable world, such as sustainable development; sustainability; ESG principles, reporting frameworks; responsible business; shared-value; value chains; and Purpose-led brands.