Sumários

22 Novembro 2022, 08:00 • Rita Sousa

- Measurement and monitoring importance

- Relevant media concepts

- Media concept details per platform

21 Novembro 2022, 09:30 • Rita Sousa

- Media Buying: negotiation types and metrics

- The role of Attention

- Digital Media: main concepts and media buying

- Viewability and Programmatic Advertising

- SEA fundamentals

21 Novembro 2022, 08:00 • Rita Sousa

- Measurement and monitoring importance

- Relevant media concepts

- Media concept details per platform

17 Novembro 2022, 09:30 • Rita Sousa

- The role of endorsers in advertising

- Endorsement activation: Key attributes and selection criteria

- Influencer management platforms

17 Novembro 2022, 08:00 • Rita Sousa

- Advantages and limitations of each media platform

- Examples of effective media campaigns

- Media campaign orchestration

- The Media Brief elements and construction