Fundamental Decisions

15 Novembro 2022, 09:30 • Rita Sousa

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- The role of endorsers in advertising

- Endorsement activation: Key attributes and selection criteria

- Influencer management platforms

Media fundamentals

15 Novembro 2022, 08:00 • Rita Sousa

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- Advantages and limitations of each media platform

- Examples of effective media campaigns

- Media campaign orchestration

- The Media Brief elements and construction

Advertising Management, the Creative Brief

14 Novembro 2022, 09:30 • Rita Sousa

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- Advertising management: inhouse or agency

- Agency selection process and agency evaluation criteria

- Effective Advertising

- The Creative Brief

- Advertising Stimulus

Marketing Fundamentals, Environmental Marketing & Ehtics

14 Novembro 2022, 08:00 • Rita Sousa

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- Marketing Fundamentals: STP highlights & concerns

- Environmental Mkt Communications: Green Marketing

- Ethical issues and Greenwashing signs

- 5 functions of advertising

Advertising Management, the Creative Brief

8 Novembro 2022, 09:30 • Rita Sousa

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- Advertising management: inhouse or agency

- Agency selection process and agency evaluation criteria

- Effective Advertising

- The Creative Brief

- Advertising Stimulus