Marketing Fundamentals, Environmental Marketing & Ehtics

8 Novembro 2022, 08:00 • Rita Sousa

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- Marketing Fundamentals: STP highlights & concerns

- Environmental Mkt Communications: Green Marketing

- Ethical issues and Greenwashing signs

- 5 functions of advertising

Fundamental Decisions

7 Novembro 2022, 09:30 • Rita Sousa

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- Fundamental Decisions

- Brand Equity framework: concepts and articulation

- Balance between branding and sales activation

- Group project structure and detail

Presentation, Evaluation, Mkt Comms Fundamentals

7 Novembro 2022, 08:00 • Rita Sousa

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- Presentation, Bibliography and Evaluation

- Marketing Communications Fundamentals

- The Promotional Mix orchestration

- 5 features of IMC

Fundamental Decisions

31 Outubro 2022, 09:30 • Rita Sousa

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- Fundamental Decisions

- Brand Equity framework: concepts and articulation

- Balance between branding and sales activation

- Group project structure and detail

Presentation, Evaluation, Mkt Comms Fundamentals

31 Outubro 2022, 08:00 • Rita Sousa

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- Presentation, Bibliography and Evaluation

- Marketing Communications Fundamentals

- The Promotional Mix orchestration

- 5 features of IMC