Bibliografia

Principal

• Mark W. Johnston, Greg W. Marshall, Sales Force Management: Leadership, Innovation, Technology - 11th edition, 2013, Routledge :

Secundária

• Raj Agnihotri, Adam Rapp, Effective Sales Force Automation and Customer Relationship Management: A Focus on Selection and Implementation, 2010, Business Expert Press Chiesa, Cosimo - Fidelizando para Fidelizar - IESE Business School William Winston, Tony Carter , Contemporary Sales Force Management (Haworth Marketing Resources), 2013, Routledge :