Sumários
TM - Class #9
14 Março 2026, 08:30 • Teresa Sofia Sardinha Cardoso de Gomes Grilo
– Sharing economy business models
• Case: Airbnb
• Main features
• Canvas
– Servitization business models
• What is servitization
• The Product-Service-System
• Examples
– IoT business models
• Cases: Samsung, Peloton, Siemens
• Main features
• Canvas
TM - Class #8
13 Março 2026, 14:00 • Teresa Sofia Sardinha Cardoso de Gomes Grilo
– Digital business models
• Economic dimensions of Digital Business models
• Typologies of Digital business models
– Muti Side Platform business models
• Cases: PayPal, Facebook, Google, Apple Store
• Main features
• Canvas
– Long tail business models
• Case: Netflix
• Main features
• Canvas
– Crowdsourcing business models
• Cases: Threadless, Uber
• Main features
• Canvas
TM - Class #7
12 Março 2026, 14:00 • Teresa Sofia Sardinha Cardoso de Gomes Grilo
Tech Business models
– Product innovation business models
• Cases: Intel and Apple
• Main features
• Canvans
– Customer relationship business models
• Case: TIM
• Main features
• Canvas
– Infrastructure business models
• Cases: TSMC and Amazon Web Services
• Main features
• Canvas
TM - Class #6
28 Fevereiro 2026, 08:30 • Teresa Sofia Sardinha Cardoso de Gomes Grilo
A review: what is a business model
– The Resources block
– The Activity block
– The partnership block
– The Cost block
– The Zara’s case
TM - Class #5
27 Fevereiro 2026, 14:00 • Teresa Sofia Sardinha Cardoso de Gomes Grilo
A review: what is a business model
– The Canvas approach
– The Customer block
– The value Proposition block
– The Channels block
– The Customer relationship block
– The Revenue block