Sumários

Class 20

11 Novembro 2024, 11:00 • Ricardo Jorge Godinho Bilro

In-class groupwork final presentations.


Text-mining examples: MeaningCloud and Orange.

Class 19

11 Novembro 2024, 09:30 • Ricardo Jorge Godinho Bilro

In-class final groupwork presentation (cont'd).


Hofsted Dimensions.

Class 18

11 Novembro 2024, 08:00 • Ricardo Jorge Godinho Bilro

In-class final groupwork presentation.

Class 17

28 Outubro 2024, 11:00 • Ricardo Jorge Godinho Bilro

e-Commerce Metrics and Analytics.

e-Commerce Analytics, Metrics and KPI’s.
Acquisition Metrics.
Engagement Metrics and KPI's.
Conversion and retention metrics and KPIs.



Class 16

28 Outubro 2024, 09:30 • Ricardo Jorge Godinho Bilro

The purchase decision-making process and communication strategies.


SEO – Search engine optimization.

SEA – Search engine advertising.

Landing pages.

Affiliate programs.