Sumários
28 Outubro 2024, 08:00
•
Ricardo Jorge Godinho Bilro
Consumer Behaviour and e-Tourism Marketing.
The Online Consumer.
General Model of Consumer Behavior.
Online Consumer Behavior Model.
21 Outubro 2024, 11:00
•
Ricardo Jorge Godinho Bilro
Web 2.0 and social network platforms.
Content-based social media marketing.
Interest-based social media marketing.
The social network platforms opportunities.
21 Outubro 2024, 09:30
•
Ricardo Jorge Godinho Bilro
Security in e-Commerce.
Payment methods.
Types of Payment Systems.
Mobile Payment Systems.
Digital Money and Virtual Currencies.
21 Outubro 2024, 08:00
•
Ricardo Jorge Godinho Bilro
Online reviews and text mining. Practical class
7 Outubro 2024, 11:00
•
Ricardo Jorge Godinho Bilro
Consumer Experience in e-Commerce.
Planning an effective e-Commerce platform.
Features of E-commerce Websites That Damage UX.
Success factors for the design of an e-Commerce platform.
Customization and Customer loyalty.
