Sumários

Class 5

23 Setembro 2024, 09:30 • Ricardo Jorge Godinho Bilro

E-commerce Objectives:
- Strategic objectives
- Operational objectives

E-commerce Business Models.

Marketplaces and their components.

Class 4

16 Setembro 2024, 11:00 • Ricardo Jorge Godinho Bilro

Tourism E-commerce benefits to Customers and Companies.

E-tourism service suppliers:
- airliners
- cruise lines
- lodging
- rent-a-car

Class 3

16 Setembro 2024, 09:30 • Ricardo Jorge Godinho Bilro

Technology-driven evolution.
Impacts of Technological Change.
Integration between digital and physical.
User-generated content (UGC).
New types of intermediaries.
Customization.

Class 2

9 Setembro 2024, 11:00 • Ricardo Jorge Godinho Bilro

Overview of Electronic Commerce in Hospitality and Tourism.

Tourism as a Service.

Characteristics of Services compared to Goods.


Class 1

9 Setembro 2024, 09:30 • Ricardo Jorge Godinho Bilro

Introduction to the Curricular Unit
Evaluation process, Program 
Group project challenge and Introduction to the case-study