Sumários
Class 18
10 Maio 2024, 08:00 • Ricardo Jorge Godinho Bilro
In-class groupwork for final presentation.
Class 16
3 Maio 2024, 11:00 • Ricardo Jorge Godinho Bilro
Consumer Behavior Online, E-Market Research and Internet Advertising.
General Consumer Behaviour Model.
Online Consumer Behavior Model.
The Consumer Decision Process and supporting communication.
SEO - Search engine optimization.
SEA - Search engine advertising.
Class 17
3 Maio 2024, 09:30 • Ricardo Jorge Godinho Bilro
e-Commerce Metrics and Analytics
Measure effectiveness in e-Commerce
Metrics and KPIs:
- Acquisition Metrics
- Engagement Metrics and KPI's
- Conversion and retention metrics and KPIs