Sumários

Class 5

23 Fevereiro 2024, 09:30 • Ricardo Jorge Godinho Bilro

Marketplaces and their components.

Marketspaces
Electronic catalogs
Developing a marketplace strategy
Test the marketplace
m-Commerce

Class 4

23 Fevereiro 2024, 08:00 • Ricardo Jorge Godinho Bilro

E-Commerce goals

E-commerce business models
Marketplaces and their components

Class 1

9 Fevereiro 2024, 11:00 • Ricardo Jorge Godinho Bilro

Introduction to the Curricular Unit.

The evaluation process, Program.

Class 2

9 Fevereiro 2024, 09:30 • Ricardo Jorge Godinho Bilro

Group project challenge and Introduction to the case study.

Overview of Electronic Commerce in Hospitality and Tourism (E-Tourism).

Class 3

9 Fevereiro 2024, 08:00 • Ricardo Jorge Godinho Bilro

Technology-driven evolution.

Integration between digital and physical (phygital).

User-generated content (UGC).

E-Commerce.

Tourism E-commerce benefits.

E-tourism service suppliers: Airlines, cruise lines, lodging, and Rent-a-car.