Sumários
Session 4
3 Março 2026, 15:00 • Nuno Santos
Brand positioning.
Correspondence analysis.
Multidimensional scaling.
Examples and use cases.
Session 4
3 Março 2026, 13:30 • Nuno Santos
Brand positioning.
Correspondence analysis.
Multidimensional scaling.
Examples and use cases.
Session 3
24 Fevereiro 2026, 15:00 • Nuno Santos
Use cases.
Product development and strategy.
Conjoint Analysis.
Group Assignments.
Session 3
24 Fevereiro 2026, 13:30 • Nuno Santos
Use cases.
Product development and strategy.
Conjoint Analysis.
Group Assignments.
Session 1
3 Fevereiro 2026, 15:00 • Nuno Santos
Course Introduction and Structure.
Presentation.
Motivation.