Sumários

Session 6

14 Abril 2026, 15:00 • Nuno Santos

Customer Analytics.

Analytical CRM applications.
Market Basket Analysis.
Examples.

Session 6

14 Abril 2026, 13:30 • Nuno Santos

Customer Analytics.

Analytical CRM applications.
Market Basket Analysis.
Examples.

Session 5

17 Março 2026, 15:00 • Nuno Santos

Spatial Analysis and Geomarketing.

Use cases.

Session 5

17 Março 2026, 13:30 • Nuno Santos

Spatial Analysis and Geomarketing.

Use cases.

Session 4

3 Março 2026, 15:00 • Nuno Santos

Brand positioning.

Correspondence analysis.
Multidimensional scaling.
Examples and use cases.