Sumários

Session 3

24 Fevereiro 2026, 15:00 • Nuno Santos

Use cases.

Product development and strategy.
Conjoint Analysis.
Group Assignments.

Session 3

24 Fevereiro 2026, 13:30 • Nuno Santos

Use cases.

Product development and strategy.
Conjoint Analysis.
Group Assignments.

Marketing Strategy - Analytical Models

10 Fevereiro 2026, 15:00 • João Ricardo Paulo Marques Guerreiro

Marketing Strategy - Analytical Models

Marketing Strategy - Introduction

10 Fevereiro 2026, 13:30 • João Ricardo Paulo Marques Guerreiro

Marketing Strategy - Introduction

Session 1

3 Fevereiro 2026, 15:00 • Nuno Santos

Course Introduction and Structure.

Presentation.
Motivation.