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11 Agosto 2022, 09:30 • Rita Sousa

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Evaluation discussion in class

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10 Agosto 2022, 09:30 • Rita Sousa

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Groups present their work in classroom. Test

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9 Agosto 2022, 09:30 • Rita Sousa

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Groups' work on their cases in class

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8 Agosto 2022, 09:30 • Rita Sousa

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Research Business models. The Biontech's case. General characteristics of a Research Business model: signalling for funding, strategic partnerships. Group works in class

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4 Agosto 2022, 09:30 • Rita Sousa

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Servitization business models. The thery of servitisation. The Product-Service-System continum. Models of servitization. Cases: Rolls Royce, Xerox, Caterpillar. Internet of Things and Servitization. Platform business models. B2C Platforms: the Samsung's case. B2B Platforms: the Siemens's case. Research business model. The Amgen's case.