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27 Julho 2022, 09:30 • Rita Sousa

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A general overview of the Canvas framework. The Value proposition block. Examples. The Customer Segment business block. Examples. The Channel Business and the Customer relationship business blockes. Examples

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26 Julho 2022, 09:30 • Rita Sousa

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Matching story with numbers. The Disneyland case. When number fails: the Webwan case. Execution of a business model. The Strategy: the eBay and the Wallmart cases

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25 Julho 2022, 14:30 • Rita Sousa

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Introdution to the class. What is a business model. The essential part of a business model: writing a story. The American Express case