Sumários
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3 Agosto 2022, 09:30 • Rita Sousa
Digital business model cntd. Long tail business model: the Amazon and Netflix cases. The Crowdsourcing business model: Threadless, Innocentive and Uber cases. The free business model: the Spotify case. The Less-is-more business model: the McDonald's case. Disruptive innovation business models. S-curves, technology change, the Mivar's case. The Christensen's theory of disruption
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2 Agosto 2022, 09:30 • Rita Sousa
The Infrascructure business model: the TSMC's case. Digital business models. General characteristics of Digital business models. Multiside platforms business model: Airbnb, Amazon, Apple Store, Google, Twitter, Facebook, Whatapp cases
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1 Agosto 2022, 09:30 • Rita Sousa
The framework for business model patterns. Economic, competition and managerial culture dimensions. The Product innovation business model: The Apple's Case. The Customer relationship management business model: the TIM's case
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29 Julho 2022, 09:30 • Rita Sousa
The Cost business block. The Zara's Canvas case. Discussion in class of the Zara's case.
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28 Julho 2022, 09:30 • Rita Sousa
The revenue business block. Examples. The Resources business block. The VRIN resources according to the RBV theory. The activity business block. Examples. The Key partnership business block. Examples