Sumários
STP - Segmentation
22 Março 2021, 08:00 • Rita Sousa
Marketing Strategic Decisions
Segmentation
- segmentation criteria exercise
Portfolio Analysis
19 Março 2021, 11:00 • Rita Sousa
BCG matrix (SBG and Piz Buin)
- analysing the matrix
- recommendations
Preaparing HW - Knorr Case Study - A block
Final Project - questions
Portfolio Analysis
19 Março 2021, 09:30 • Rita Sousa
BCG matrix (SBG and Piz Buin)
- analysing the matrix
- recommendations
Preaparing HW - Knorr Case Study - A block
Final Project - questions