Portfolio Analysis

16 Março 2021, 09:30 • Rita Sousa

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application exercises - SuperBockGroup and Piz Buin

Aula 15

16 Março 2021, 08:00 • Rita Sousa

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Aplicação prática BCG.

Segmentação, Target e Posicionamento

15 Março 2021, 11:00 • Rita Sousa

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Segmentação, Target e Posicionamento

Portfolio Analysis

15 Março 2021, 08:00 • Rita Sousa

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Consumer Behaviour - HW general feedback

Portfolio Analysis - BCG matrix and McKinsey matrix

Marketing Research

12 Março 2021, 11:00 • Rita Sousa

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Market Research concept

• type of studies
• sampling
• questions

Market Research - HW exercise

Market Research for the Final Project - plenary discussion