Aula 9

2 Março 2021, 08:00 • Rita Sousa

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Aplicação prática - Análise Competitiva e Estratégica.

Apresentação dos casos práticos.

Comportamento consumidor e estudos de mercado

1 Março 2021, 11:00 • Rita Sousa

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Conclusão Comportamento consumidor. Estudos de mercado.

Situation Analysis

1 Março 2021, 08:00 • Rita Sousa

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Microenvironment

• Market structure
• Market size
• Market evolution (growth)

quantitative analysis exercise

Situation Analysis

26 Fevereiro 2021, 11:00 • Rita Sousa

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Situation Analysis Overview

Macroenvironment - PESTEL analysis

Plenary discussion - 4 major global factors: technology, globalization, sustainability and peandemic impact

Class Exercise: PESTEL applied - WG work/plenary discussion

Data Sources

Situation Analysis

26 Fevereiro 2021, 09:30 • Rita Sousa

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Situation Analysis Overview

Macroenvironment - PESTEL analysis

Plenary discussion - 4 major global factors: technology, globalization, sustainability and peandemic impact

Class Exercise: PESTEL applied - WG work/plenary discussion

Data Sources