Sumários

Services Marketing - Session 06

26 Fevereiro 2026, 13:00 Pedro Miguel Garcia de Oliveira


  • Understanding Service Experience
  • IHTP Framework Activity 

Services Marketing - Session 06

25 Fevereiro 2026, 18:30 Pedro Miguel Garcia de Oliveira


  • Understanding Service Experience
  • IHTP Framework Activity 

Services Marketing - Session 05

25 Fevereiro 2026, 17:00 Pedro Miguel Garcia de Oliveira


  • Final project briefing presentation;
  • Groups’ formation and teamwork for the service domain and possible services identification.

Services Marketing - Session 05

25 Fevereiro 2026, 13:00 Pedro Miguel Garcia de Oliveira


  • Final project briefing presentation;
  • Groups’ formation and teamwork for the service domain and possible services identification.

Services Marketing - Session 04

13 Fevereiro 2026, 13:00 Pedro Miguel Garcia de Oliveira


  • Introduction to Services Marketing (cont.)