Sumários
Services Marketing - Session 19
30 Abril 2026, 13:00 • Pedro Miguel Garcia de Oliveira
- Kahoot activity
- Revisions of the Three-Stage Model of service consumption
- The SERVQUAL measurement scale
Services Marketing - Session 19
29 Abril 2026, 20:00 • Pedro Miguel Garcia de Oliveira
- The Marketing Mix
Services Marketing - Session 18
29 Abril 2026, 18:30 • Pedro Miguel Garcia de Oliveira
- From Pre-purchase to Post-encounter (cont.)
- The SERVQUAL measurement scale
Services Marketing - Session 17
29 Abril 2026, 17:00 • Pedro Miguel Garcia de Oliveira
- From Pre-purchase to Post-encounter
Services Marketing - Session 18
29 Abril 2026, 13:00 • Pedro Miguel Garcia de Oliveira
- The Marketing Mix (cont.)
- Exercise about pricing strategies