Services Marketing - Session 03

11 Fevereiro 2026, 17:00 • Pedro Miguel Garcia de Oliveira

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• Presentation of the Lisbon Safari Route Design activity 
• Introduction to Services Marketing

Services Marketing - Session 02

11 Fevereiro 2026, 13:00 • Pedro Miguel Garcia de Oliveira

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• Lisbon Safari Route Design activity - The touristic bundle pitch

Services Marketing - Session 02

4 Fevereiro 2026, 18:30 • Pedro Miguel Garcia de Oliveira

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• Discussion about the final project
• Lisbon Safari Route Design activity - The touristic bundle pitch

Services Marketing - Session 01

4 Fevereiro 2026, 17:00 • Pedro Miguel Garcia de Oliveira

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Services Marketing - Session 01

4 Fevereiro 2026, 13:00 • Pedro Miguel Garcia de Oliveira

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• Presentation of the course 
• The importance of Services Marketing