Sumários

Services Marketing - Session 16

22 Abril 2026, 18:30 • Pedro Miguel Garcia de Oliveira

- Positioning Services in Competitive Markets (cont.)
- Competitive environment evaluation - Porter's 5 forces model

Services Marketing - Session 15

22 Abril 2026, 17:00 • Pedro Miguel Garcia de Oliveira

Positioning Services in Competitive Markets (cont.)

Services Marketing - Session 17

22 Abril 2026, 13:00 • Pedro Miguel Garcia de Oliveira

- The Marketing Mix (cont.)

Services Marketing - Session 16

16 Abril 2026, 13:00 • Pedro Miguel Garcia de Oliveira

The Marketing Mix:

- Extended the 4Ps for Services

Services Marketing - Session 14

15 Abril 2026, 18:30 • Pedro Miguel Garcia de Oliveira

Positioning Services in Competitive Markets