Sumários
#15 Presentation of articles
1 Março 2023, 13:00 • Rita Sousa
Presentation of articles
Meaningful media
#14 Advertising effectiveness and evaluation
28 Fevereiro 2023, 14:30 • Rita Sousa
Advertising effectiveness and evaluation
Relevant concepts and effects of advertising
#13 Presentation of articles
28 Fevereiro 2023, 13:00 • Rita Sousa
Presentation of articles by the students
#12 The communication mix - Advertising and creative strategy (continuation)
27 Fevereiro 2023, 14:30 • Rita Sousa
The communication mix - Advertising and creative strategy
The role of creativity in generating emotions
Presentation of articles by the groups
#11 The communication mix - Advertising and creative strategy
27 Fevereiro 2023, 13:00 • Rita Sousa
The communication mix - Advertising and creative strategy