Sumários
#10 Media strategy and the media briefing
16 Fevereiro 2023, 14:30 • Rita Sousa
Presention and discussion of an article on AR
The role of media
Types of media
Media and advertising
#9 From brand positioning to comunication strategy
16 Fevereiro 2023, 13:00 • Rita Sousa
Continuation on the components of brand equity and its overaching connection
The brand position - concept and relation with marketing positioning
The communication strategy
#8 Brand identity and brand image
14 Fevereiro 2023, 14:30 • Rita Sousa
Elements of brand identity
The brand identity prism
Traits of brand image
The relevant dimensions of brand awareness
#7 Brand development
14 Fevereiro 2023, 13:00 • Rita Sousa
Key elements of brand managemen
Brand identity and visual and physical components
Symbols
Presentation of article on VR
#6 The communication process and comms strategies
7 Fevereiro 2023, 14:30 • Rita Sousa
How to develop effective communication
The AIDA model
Types of appeals in marketing
Media choices
Budgeting
Major tools
Mix strategies
Key evaluation indicators