Sumários

COMMUNICATION MIX

5 Fevereiro 2026, 14:30 • Sandra Loureiro


COMMUNICATION MIX

Communication types, forms, and role of mix variables

https://videoconf-colibri.zoom.us/j/97541758716?pwd=2cb8YWV6xUedTaUeYxyw6csm18XjRJ.1

CHARACTERISTICS OF THE COMMUNICATION

5 Fevereiro 2026, 13:00 • Sandra Loureiro

CHARACTERISTICS OF THE COMMUNICATION 

System and communication process: push, pull, profile

From marketing strategy to marketing communication

3 Fevereiro 2026, 14:30 • Sandra Loureiro

From marketing strategy to marketing communication.

Internal and external analysis.
Establish objectives, target, and positioning
Marketing-mix
Brand reputation.
Plan of marketing.
Strategy, sustainability, and ethical aspects.
Decision-making process.

Presentation, evaluation, program

3 Fevereiro 2026, 13:00 • Sandra Loureiro

Presentation, evaluation process, program of learn unity.