Sumários
SALES FORCE AND SALES PROMOTION
24 Fevereiro 2026, 13:00 • Sandra Loureiro
SALES FORCE AND
SALES PROMOTION Soft Selling
versus Hard Selling
Selling process
Seller's
Personality
Organizing a Sales
Force
SALES PROMOTION
Teamwork.
12 Fevereiro 2026, 14:30 • Sandra Loureiro
EVALUATION OF ADVERTISINGS
12 Fevereiro 2026, 13:00 • Sandra Loureiro
EVALUATION
OF ADVERTISINGS
Creative agency
Stages of
advertising creation
The use of
AI in the creative process and evaluation.
Hofstede culture
dimensions
Schwartz model
for cultures
Teamwork
10 Fevereiro 2026, 14:30 • Sandra Loureiro
Teamwork: groups discuss and elaborate on their projects to learn unity.
Brand communication
10 Fevereiro 2026, 13:00 • Sandra Loureiro
Elements of brands