Sumários

Brand communication

10 Fevereiro 2026, 13:00 • Sandra Loureiro

Elements of brands

Product brands and corporate brands: benefits and disadvantages
Brand image
Brand equity
Brand personality
brand identity system
The use of AI to create advertising. Examples of brands.
AI celebrities
Personalization to each individual through AI advertising

COMMUNICATION MIX

5 Fevereiro 2026, 14:30 • Sandra Loureiro


COMMUNICATION MIX

Communication types, forms, and role of mix variables

https://videoconf-colibri.zoom.us/j/97541758716?pwd=2cb8YWV6xUedTaUeYxyw6csm18XjRJ.1

CHARACTERISTICS OF THE COMMUNICATION

5 Fevereiro 2026, 13:00 • Sandra Loureiro

CHARACTERISTICS OF THE COMMUNICATION 

System and communication process: push, pull, profile

From marketing strategy to marketing communication

3 Fevereiro 2026, 14:30 • Sandra Loureiro

From marketing strategy to marketing communication.

Internal and external analysis.
Establish objectives, target, and positioning
Marketing-mix
Brand reputation.
Plan of marketing.
Strategy, sustainability, and ethical aspects.
Decision-making process.

Presentation, evaluation, program

3 Fevereiro 2026, 13:00 • Sandra Loureiro

Presentation, evaluation process, program of learn unity.