Sumários

TP03

10 Fevereiro 2026, 09:30 Alexandra Milici


  ESTRATÉGIA, COMPETITIVIDADE E DESENVOLVIMENTO EMPRESARIAL
   Conceitos de gestão estratégica.

Class #06

9 Fevereiro 2026, 11:00 Fernando Ferreira


  •  Case-study discussion [Group I].
  •  Summary of contents under objective 2.
BUSINESS STRATEGIES
  • Low-Cost Leadership
  • Differentiation
  • Focus
  • Combination of Strategies.

Class #05

9 Fevereiro 2026, 09:30 Fernando Ferreira


  ENVIRONMENT ANALYSIS AND COMPETITIVE ADVANTAGE
  •   Environment analysis [Cont.].

Class #04

4 Fevereiro 2026, 11:00 Fernando Ferreira


  ENVIRONMENT ANALYSIS AND COMPETITIVE ADVANTAGE
  •   Environment analysis.

Class #03

4 Fevereiro 2026, 09:30 Fernando Ferreira


  RESOURCE-BASED ANALYSIS
  •   Critical issues in resource-based theory.
  •   Identification and classification of resources and capabilities.
  •   The VRIO model.
  •   Current trends and updates to the VRIO model.
  •   Sources of sustainable competitive advantages.
  •   Dynamic capabilities.