Sumários

Class #04

4 Fevereiro 2026, 11:00 • Fernando Ferreira

  ENVIRONMENT ANALYSIS AND COMPETITIVE ADVANTAGE
  •   Environment analysis.

Class #03

4 Fevereiro 2026, 09:30 • Fernando Ferreira

  RESOURCE-BASED ANALYSIS
  •   Critical issues in resource-based theory.
  •   Identification and classification of resources and capabilities.
  •   The VRIO model.
  •   Current trends and updates to the VRIO model.
  •   Sources of sustainable competitive advantages.
  •   Dynamic capabilities.

TP02

3 Fevereiro 2026, 11:00 • Alexandra Milici

 Casos de sucesso e de insucesso.

TP01

3 Fevereiro 2026, 09:30 • Alexandra Milici

 Apresentação do programa da disciplina.
 Métodos de trabalho e de avaliação.
 Constituição dos grupos de trabalho.

Class #02

2 Fevereiro 2026, 11:00 • Fernando Ferreira

STRATEGY, COMPETITIVENESS AND CORPORATE DEVELOPMENT


  • Fundamentals of strategic management.
  • The strategic management process.
  • Value creation.
  • Competitiveness versus competitive advantage.
  • Summary of contents under objective 1.