Sumários
Experiment and teamwork
20 Novembro 2024, 11:00 • Sandra Loureiro
Experiment with
a place to interact in virtual reality
Groups
prepare their project
Marketing Communication and case study
20 Novembro 2024, 09:30 • Sandra Loureiro
New Technologies and communication
Public
Relations and Sales Promotion
Case study:
Data Analytics Dilemma at Alpen Hotel
Promoting Tourism Products (including VR , AR, AI and others)
20 Novembro 2024, 08:00 • Sandra Loureiro
Communication
and Promotion Policy and Advertising
The
Communication Process
Nature
of Each Promotion Tool
Communication
strategy
Communication
process
Case studies
18 Novembro 2024, 09:30 • Sandra Loureiro
Three groups
present and discuss three case studies about the strategies associated with
film tourism, authenticity, culture destinations, and sustainability.