Sumários

The Marketing Environment, Sustainability, and Ethical Issues

28 Outubro 2024, 08:00 Sandra Loureiro


Strategic Planning: Mission, SWOT, TOWS, and SMART Goals
Business Strategy Planning by Michael Porter: overall cost leadership, differentiation, and focus
Businesses as an investment portfolio: profitable growth, BCG, Ansoff Matrix
Stakeholder Relationship and Strategic Alliances

Introduction to Marketing for Hospitality and Tourism and Service Characteristics of Tourism

23 Outubro 2024, 08:00 Sandra Loureiro


Lectures and students presentation

Program and evaluation

The organization of the teamwork

The use of Large Language Models

Introduction to Marketing for Hospitality and Tourism (co-creation)

Service Characteristics of Tourism

Teamwork: topics, selection of articles.