Market segmentation, Targeting, Positioning, and Sustainability

6 Novembro 2024, 08:00 • Sandra Loureiro

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Market Segmentation

Geographic Segmentation

Demographic Segmentation

Psychographic Segmentation

Behavior Segmentation

Targeting and Positioning

The case of cruise tourism

Teamwork

4 Novembro 2024, 11:00 • Sandra Loureiro

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Teamwork: groups prepare the project and case study.

Consumer Markets and Buying Behavior

4 Novembro 2024, 09:30 • Sandra Loureiro

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Model of Consumer Behavior

Factors Influencing Consumer Behavior

Maslow’s Hierarchy of Needs

SOR framework

TPB model

Organizational Buying Process

Marketing Research and Ethical issues

4 Novembro 2024, 08:00 • Sandra Loureiro

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Marketing Information System

Assessing Information Needs

Developing Information

Guest Information Trends

Marketing Intelligence

Marketing Research: exploratory research, descriptive and casual

Research Approaches and Ethical issues

Teamwork

28 Outubro 2024, 11:00 • Sandra Loureiro

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Select a case study/article and work on the projects