Sumários
The Marketing Environment, Sustainability, and Ethical Issues
28 Outubro 2024, 08:00 • Sandra Loureiro
Strategic Planning: Mission, SWOT, TOWS, and SMART Goals
Business Strategy Planning by Michael Porter: overall cost leadership, differentiation, and focus
Businesses as an investment portfolio: profitable growth, BCG, Ansoff Matrix
Stakeholder Relationship and Strategic Alliances
Introduction to Marketing for Hospitality and Tourism and Service Characteristics of Tourism
23 Outubro 2024, 08:00 • Sandra Loureiro
Lectures
and students presentation
Program
and evaluation
The organization of the teamwork
The use of Large Language Models
Introduction to Marketing for Hospitality and Tourism
(co-creation)
Service Characteristics of Tourism
Teamwork: topics, selection of articles.