New Product Development Process

11 Novembro 2024, 09:30 • Sandra Loureiro

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From idea generation to commercialization

Product Life-Cycle Strategies

Designing and managing Tourism PRODUCTS: Customer experience

11 Novembro 2024, 08:00 • Sandra Loureiro

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From product to experiences

Atmosphere: The Physical Environment

Customer Interaction with Other Customers

Experience economy and brand experience

Teamwork

6 Novembro 2024, 11:00 • Sandra Loureiro

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Groups work in their projects

Sustainability pillars

6 Novembro 2024, 09:30 • Sandra Loureiro

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Sustainability pillars

Green marketing and tourism and hospitality

Market segmentation, Targeting, Positioning, and Sustainability

6 Novembro 2024, 08:00 • Sandra Loureiro

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Market Segmentation

Geographic Segmentation

Demographic Segmentation

Psychographic Segmentation

Behavior Segmentation

Targeting and Positioning

The case of cruise tourism