Sumários
Case studies
18 Novembro 2024, 08:00 • Sandra Loureiro
Three groups
present and discuss three case studies about the strategies associated with business
hotel leisure, destination image, and adventure tourism
Teamwork
13 Novembro 2024, 11:00 • Sandra Loureiro
Group projects: students worked on their final projects and case-study
Distribution Channels
13 Novembro 2024, 09:30 • Sandra Loureiro
Distribution
channels: definition and pros and cons of marketing intermediaries
Conventional
vs. Vertical Marketing Channels
Group
exercise: create a unique holiday good/service, choose
the distribution channels, and define the price.
Pricing Tourism Products
13 Novembro 2024, 08:00 • Sandra Loureiro
Defining
Price: internal and external factors that influence price
Pricing
strategies