Sumários
Groups present and dicuss the final projects
29 Novembro 2021, 08:00 • Rita Sousa
Groups present and dicuss the final projects
AR/VR & future trends in Tourism and case study
25 Novembro 2021, 14:30 • Rita Sousa
AR/VR & future trends in Tourism.
Hospitality & Tourism case-study (group discussion): "4 proposed future tourism scenarios".
Practical examples: types of advertising, AR/VR.
Communication in hospitality and tourism
25 Novembro 2021, 13:00 • Rita Sousa
Communication/promotion tools
Types of advertising
Communication process
Digital Media: Earned/Shared/Owned/Paid
Case study presentation
24 Novembro 2021, 11:00 • Rita Sousa
Groups present and discuss case studies.