Team work: case study

8 Novembro 2021, 09:30 • Rita Sousa

---

Groups discuss the case study

THE RITZ-CARLTON: MANAGING THE MYSTIQUE

Experiment: augmented reality app

The Marketing Environment

8 Novembro 2021, 08:00 • Rita Sousa

---

The Marketing Environment

The Relationship Between Analysis, Planning, Implementation, and Control

the Boston Consulting Group (BCG) model

Ansoff Matriz

Swot analysis

Students create groups

3 Novembro 2021, 11:00 • Rita Sousa

---

Students create groups

Students discuss the topic for the project and select the articles/case studies

Introduction to Marketing for Hospitality and Tourism and service characteristcs

3 Novembro 2021, 09:30 • Rita Sousa

---

Introduction to Marketing for Hospitality and Tourism

Market orientation

Core marketing concepts

Service Characteristics of Tourism

Students and lectures presentation

3 Novembro 2021, 08:00 • Rita Sousa

---

Students and lectures presentation

The main components of the program

Organization of the sessions

Evaluation process