Sumários
New product development
17 Novembro 2021, 09:30 • Rita Sousa
Products and experiences.
Experiemce economy and brand experience.
New product development cycle.
Product lyfe cycle.
Personal Characteristics Affecting Consumer Behavior
17 Novembro 2021, 08:00 • Rita Sousa
Personal Characteristics Affecting Consumer Behavior
Cultural, Social, Personal and Psychological
S-O-R framework
Theory of Planned behavior
team work: project and other tasks
15 Novembro 2021, 11:00 • Rita Sousa
Hospitality & Tourism case-study (group discussion): Clisol-Agro eco-farming experience
Classwork projects follow up
Differentiation & Positioning strategy
15 Novembro 2021, 09:30 • Rita Sousa
Hospitality & Tourism case-study (group discussion): Grand Canyon shopping center
Practical examples: Brand Positioning in Hospitality & Tourism (Starbucks, Southwest Airlines, Ritz-Carlton Hotels)