Sumários
case study presentation
24 Novembro 2021, 09:30 • Rita Sousa
Groups present and discuss case studies.
case study presentation
24 Novembro 2021, 08:00 • Rita Sousa
Groups present and discuss case studies.
case study and team work
22 Novembro 2021, 11:00 • Rita Sousa
Students read and discuss the case study: Nightlife sector from a gender point of view: The case of Ibiza
Studesnt organize their project for this learn unity
Distribution channels
22 Novembro 2021, 09:30 • Rita Sousa
Service Provider Participants
Marketing Intermediaries
Distribution Channel Functions
Customer Marketing Channels and number of channel levels
Channel Organization
Pricing tourism products
22 Novembro 2021, 08:00 • Rita Sousa
Factors to consider when setting prices
Pricing Strategies