Sumários

case study presentation

24 Novembro 2021, 09:30 Rita Sousa


Groups present and discuss case studies.

case study presentation

24 Novembro 2021, 08:00 Rita Sousa


Groups present and discuss case studies.

case study and team work

22 Novembro 2021, 11:00 Rita Sousa


Students read and discuss the case study: Nightlife sector from a gender point of view: The case of Ibiza

Studesnt organize their project for this learn unity

Distribution channels

22 Novembro 2021, 09:30 Rita Sousa


Service Provider Participants

Marketing Intermediaries

Distribution Channel Functions

Customer Marketing Channels and number of channel levels

Channel Organization

Pricing tourism products

22 Novembro 2021, 08:00 Rita Sousa


Factors to consider when setting prices

Pricing Strategies